Amazon’s annual Prime Day event will be held on 21 – 22 June and this year, AmazonSmile is increasing the donation rate for Prime members.

All Prime members who activate AmazonSmile in their Amazon mobile app between now and the end of Prime Day will generate a 10x donation (that’s 5%!) on their first AmazonSmile-eligible purchase on Prime Day. For example: If  you buy a £500 TV on Prime Day using this special AmazonSmile offer, you will generate a £25 donation, at no cost to you or us!

Furthermore, we’re doubling all donations (1% instead of 0.5%) that Prime members generate while doing their shopping with AmazonSmile during the Prime Day event. For full terms and conditions, please visit About AmazonSmile.

It’s a huge opportunity for you to generate even MORE for our charity while you do your shopping. You can encourage your supporters to make the most out of this promotion using the tips below.